The making of the Paks logo

Checking what countries the company works with. Developing an idea of the logo made of flags.

Adding the company name—each letter is a different flag.

Exploring a new direction.

Multiplying the variants, picking the right elements.

Art director: Kaleidoskope is a yes, the elements—a no. Too many details. And brighten it up.

Customer: The concept is great, just add pictures of the key sightseeings in the countries of our destinations.

Designer: Here is the way to instantly turn any photo of any country into your logo.