• Graphic design
  • Paritet-98
  • Corporate identity   Website  

    Paritet–98 corporate identity

    Problem: Create a corporate identity to blend with the European highway landscape.

    Paritet–98 is a transportation service provider. The studio designed the logo, the corporate identity and developed the rules of applying corporate identity elements on trucks and semitrailers.


    The corporate arrow is built using cardboard boxes, while the number “98” is reminiscent of a road junction

    Release date: April 20 2007

    Cast:

    art director
    Artemy Lebedev
    designer
    Anton Shnayder
    type designers
    Elena Novoselova
    Zakhar Yaschin
    modeler
    Pavel Chistyakov
    metteur-en-pages
    Sergey Fedorov
    imposer
    Zhdan Filippov
    editor
    Maria Rogova
    managers
    Mikhail Brodnikov
    Margarita Ulyanova

    Letterheads, envelopes and corporate business cards have the image of a whole truck printed on them.


    Letterheads, business cards and envelope

    The seventy-page corporate identity guidelines describe the logo, corporate colors and fonts as well as design guidelines for business forms, souvenirs and transport.


    Pages 34–35



    Pages 44–45



    Pages 52–53



    Pages 54–55



    Pages 56–57



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