• Graphic design
  • Paritet-98
  • Corporate identity   Website  

    Paritet–98 corporate identity

    Problem: Create a corporate identity to blend with the European highway landscape.

    Paritet–98 is a transportation service provider. The studio designed the logo, the corporate identity and developed the rules of applying corporate identity elements on trucks and semitrailers.

    The corporate arrow is built using cardboard boxes, while the number “98” is reminiscent of a road junction

    Release date: April 20 2007


    art director
    Artemy Lebedev
    Anton Shnayder
    type designers
    Elena Novoselova
    Zakhar Yaschin
    Pavel Chistyakov
    Sergey Fedorov
    Zhdan Filippov
    Maria Rogova
    Mikhail Brodnikov
    Margarita Ulyanova

    Letterheads, envelopes and corporate business cards have the image of a whole truck printed on them.

    Letterheads, business cards and envelope

    The seventy-page corporate identity guidelines describe the logo, corporate colors and fonts as well as design guidelines for business forms, souvenirs and transport.

    Pages 34–35

    Pages 44–45

    Pages 52–53

    Pages 54–55

    Pages 56–57

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