• Graphic design
  • Park
  • Park corporate identity

    Overview   Process   In actual life  

    Problem: Develop a corporate identity package.

    Park is a group of investment management companies that includes both Russian and foreign firms.

    Primary logo version
    Simplified logo version

    Release date: July 17 2009


    art director
    Artemy Lebedev
    Andrey Zubrilov
    Yana Moskalyuk
    Yana Frank
    type designer
    Elena Novoselova
    Iskander Mukhamadeev
    Zhdan Filippov
    Valeria Lanshakova
    Aleksey Luri

    The steel gates epitomize the idea of a closed company that, at the same time, looks to the future and embraces the changes.

    The divisions use the same logo and the common name ‘Park’ with varied subnames

    For different print purposes, there is a collection of corporate patterns.

    Just as well, precise address block layout forms part of the corporate identity package.

    Business documents with a pure classical feel

    © 1995–2020 Art. Lebedev Studio

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