• Graphic design
  • Payana
  • Payana corporate identity

    Problem. Create a festive corporate identity.

    Payana is a shoemaking and shoeselling company. Payana stores sell shoes to women, girls and those other who may accompany the ladies.


    Payana’s new trademark is a ribbon that looks both like the first letter of the company name and a shoe

    Each new pair of shoes means a little festivity to a lady and it doesn’t even matter that she’s already run out of space. We kept this in mind to create Payana’s new logo and design its shoeboxes, bags and discount cards.

    Release date: December 27 2007

    Cast:

    art director
    Artemy Lebedev
    designers
    Evgeny Kazantsev
    Natalya Antsiferova
    type designer
    Elena Novoselova
    editor
    Tatyana Devaeva
    manager
    Kira Viktorova

    Art. Lebedev Studio would like to thank Marina and Evgeny Ovchar and Natalia Matveeva for their contribution to the project


    Festive ribbons make cute shapes on Payana bags

    Percentage of pleased women goes up


    Boxes eager to please lucky customers


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