Gathering information about the city.
Starting to think.
Deciding to try a more unusual approach.
Selecting a few concepts and holding a presentation.
Deciding to go with one of the designs.
Using it to create several versions of the logo.
Deciding to discard the chosen direction in favor of another design.
Working with the text. The type designer creates a sketch.
Art director: No, it needs more contrast.
The art director asks to use a three-part letter т.
Designer: I’m really sorry, but here’s what I have. The letters are great, but a design with cursive letters would be really cool. I’m keeping my fingers crossed!
Polishing all the details.
Typesetting the style guide.