Yandex Direct print ad #1

Problem: Advertize Yandex Direct.

Yandex wins over advertisers by persuading them to leave paper periodicals’ pages and go to the internet.


Some newspapers refused to publish the ad since it allegedly offended their honor and dignity and put their well-being in jeopardy.

Release date: February 26 2007

Cast:

art director
Roma Voronezhsky
designer
Yonas Shtallmayster
copywriter
Yury Shvetsov
editor
Tatyana Devaeva
technologist
Ignat Shametko
manager
Evgenia Mironova

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