The making of the cover for Double Your Business by Lee Duncan

Coming up with ideas about doubling the business.

Art director: It’s all wrong. We need to depict some shape budding and duplicating itself like a cell.

The client asks to make the picture brighter and more memorable.

Developing the ideas of cells and gears.

Art director: The grid on the background is too bright.

Lighter.

And lighter.

And lighter.

The client approves. Typesetting.