The making of the cover for How to Decide: What to Do When You Don’t Know What to Do by Jonathan Herring

Overview   Process  

The illustrator makes sketches.

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Art director: ОК.

The client likes the idea but asks to enlarge the illustration.

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The client asks to make the illustration full page.

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The client is satisfied, but asks to change the color of the grass (books with green covers are, for some reason, more difficult to sell). Changing the color.

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The client asks to remove the shading.

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Done.

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