Prime filters website

[The work is in the museum]

Prime produces automotive filters. Art. Lebedev Studio created a mini-site covering the company’s products.

The website features a flash presentation that lets you peep inside the oil filter and learn how it works at the low (0.4 bar) and high (1.2 bar) pressure as well as see for yourself that the filter’s emergency pressure lamp should not instantly shut off.

Car owners who buy Prime filters from February 1 till May 1, 2005 have a chance to win prizes. On the website there’s information on what’s to be done not to miss the chance.

Release date: January 14 2005


art director and designer
Art. Lebedev Studio proprietary technologies:
  • Imprimatur
  • Parser 3
  • Typeface: Charter

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