• Graphic design
  • The making of the Rayth logo

    Real Life


    rayth process 01
    rayth process 02
    rayth process 03

    The art director chooses two directions.


    rayth process 04


    rayth process 05

    Preparing the first design for presentation.

    rayth process 06

    And working on the second one.

    rayth process 07

    Demonstrating to the client.

    rayth process 08

    The art director asks to also try the oval version of the first design.

    rayth process 09

    The designer can’t shake the feeling that he has already seen this logo somewhere.

    At the end, the client decides to go with the second concept. Now we need to work on the text and marry the logo with the bar.

    rayth process 10

    Meanwhile, the designer of the first concept accidentally comes across the Russ Outdoor logo.

    rayth process rus

    Oh well. Working on the model.

    rayth process 11
    rayth process 12

    Showing to the client.

    rayth process 13

    The client doesn’t like the text.

    Inviting the type designer. Drawing sketches of the letters.

    rayth process 14

    The art director chooses one design. Developing it.

    rayth process 15

    The designer also suggests his vision of the typeface.

    rayth process 16

    The type designer spends some time on it.

    rayth process 17

    The client asks to make sure the letter R better matches the others.

    rayth process 18

    Preparing 3D versions of the logo and typesetting the guide.

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