Getting a pile of sketches from the designer and starting to implement them in 3D.
Making models taking into account the art director’s notes.
Adding details to the scenes, approximating the location of signs for further texturing.
Moving on to textures, creating masks and materials, rendering test images.
Applying the art director’s corrections, removing distortions, getting rid of excessive dashes and exclamation marks, adding motion blur, removing bars under the text.
Testing motion blur.
Rendering the result.