The making of the Rosgosstrakh Museum website

Studying the available materials.

Assembling a mood board.

The first approach.

Art director: Doesn’t look coherent. And the heading wouldn’t really say “marketing materials,” I hope?

Like this, then.

Art director: That’s better.

Abandoning the tiles.

Art director: OK, but remove the black background on the About page.

Presenting to the client.

Typesetting. Starting with a Lorem Ipsum page.

We decide to draw a title illustration for each decade. Searching for a style.

Settling on the idea and drawing the insets.

Adding historic inserts to the timeline, illustrating specific stages.

Assembling the website, making corrections, testing and preparing to launch.