The making of the Rolld logo

Overview• Process

Client: We are making the rolld.ru website where we bring together all concerts in the country. We tell when and in which cities you favorite musician will be performing, show where you can buy tickets and create a billboard of concerts. The website’s audience comprises mostly young people, but we publish all concerts including classical music, Marilyn Manson and Vaenga. We like flat design, bright colors and simple shapes. Maybe in the future we will be differentiating music styles by color. As an example of using a corporate identity we would like something close to what we’re doing such as a concert poster.

Sketching ideas.

Art director: 7 is not bad. Just change the direction of rotation and look for better colors.

Searching for the shape of the rotation.

The art director chooses number 8. Deciding on the colors.

OK.