Romarketing logo

• OverviewProcess
Task:
to design a logo.

Romarketing offers marketing consulting services, specializing in positioning and creating value proposition.

A logo with pleasant word play was designed at the studio.




The expressive part of the logo is made of the key letters of the company’s name, r and m. Thanks to its slant, the drop of the letter r looks like an apostrophe which makes the combination of consonants “r m” swiftly transform into a meaningful “I’m.”

The full name of the agency follows the logo to add grammatical clarity to the phrase and reference such marketing notions as personal positioning and branding.

The logo is used both in its full and abbreviated versions.

art director

  • Artemy Lebedev

designer

  • Aleksandr Strelkov

project manager

  • Denis Zhelezny
  • Mirta typeface
Identities  Express design  Graphic design  Advertising