Rossia Jewelry House creates and sells products made of precious metals and stones. A website revealing the subtleties of jewelry production was designed for the company.
At Adamant jewelry factory 150 machines weave chains of varying complexity. Instead of photographs, the section of the website dedicated to manufacturing features looped videos about key models emphasizing the continuity and complexity of the process.
A graphic switch was implemented to showcase basic weaving types.
A traditional video was created for the section on handmade products created at Sirin creative firm. Close-ups focus the attention on the craftsmanship of jewelers.