Russian Premier League logo

to change perception of a brand.

Russian Premier League is the country’s main soccer tournament which has the best teams contesting against each other. A competition to develop a new identity for the League was held in 2018.

The logo developed at the studio for the competition is based on the archetypal symbol of Russia—a bear with eyes burning with passion.

rpl logo wide

The bear is inscribed into the pentagon of the classic soccer ball and rendered in the colors of the Russian flag, red and blue, that blend together and symbolize the competitive spirit that is present in any sport, especially in soccer.

rpl stadium

This is the beginning of great and pleasant work.

Soccer ball with a sketch version of the logo prepared for one of the stages of the competition

art director and designer

art director

creative director

motion designer


project managers

Sport  Graphic design  Identities  RFPL  TV and Radio