• Graphic design
  • S7
  • S7 Airlines lunchbox

    Overview   Clone  

    Problem: Design the box itself and everything that’s put inside it (except sandwiches).

    Design of all packages matches the content—no guessing as to what’s inside.

    Having done well in flight tests, the lunchboxes are now given to S7 Airlines (former Siberia) passengers.


    Empty lunchbox. The bottom is covered with grass covered with a table-cloth that can be seen through the plate and cutlery silhouettes

    In the lunchbox, passengers will discover, among other things:


    Cleansing tissue


    Sugar


    Salt


    Pepper


    Toothpicks


    A spoon, a fork, a knife


    Paper napkin

    Just one side-effect has been reported: some passengers have their meals without salt, drink sugarless tea, and don’t wipe their hands clean because they keep the packages unopened, stashing them away.

    Release date: May 24 2006

    Cast:

    art director
    Artemy Lebedev
    designer
    Daniil Sergeev
    photographer
    Anna Ponomareva
    baha
    Aleksandr Romanovsky
    manager
    Evgenia Mironova




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