Getting the task: to create a logo for an investment company. Generating ideas.
The art director notices that “С8 Капитал” won’t be translated into English, so we should consider S8 Capital from the start. Rendering the English version of the logo.
The client likes the gradient piece, but asks us to search for a text variant where the company’s name would be without any symbols. The designer suggests to write the name as s8.capital, register the corresponding domain name and combine the dot after s8 with the dot over the i.
The art director asks the type designer to help out.
Meanwhile, the work on the website is under way.