• Graphic design
  • Samsung
  • Samsung advertising campaign “Come on, Oven, Turn Yourself into a Vacuum Cleaner!”

    Problem: Give every buyer of a Samsung microwave oven a crossword, and then a vacuum cleaner.

    Every buyer of a microwave oven gets a gorgeous crossword. Those who solve the crossword have a chance to win a bigger prize—a Samsung vacuum cleaner. Samsung has stashed away one hundred vacuum cleaners.


    Poster

    Release date: March 01 2006

    Cast:

    art director
    Artemy Lebedev
    designers
    Andrey Zubrilov
    Aleksandr Malinovsky
    copywriter
    Yury Shvetsov
    editor
    Tatyana Devaeva
    baha
    Aleksandr Romanovsky
    manager
    Anna Bodrova

    The culinary crossword was built in the studio


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