• Industrial design
  • Samsung

  • Design by Art. Lebedev Studio
    Produced by Samsung Electronics

    Samsung Sweetheart microwave ovens


    MW87QR (solo)


    GE87QR (grill)


    The ovens hit the shelves of all large Russian home appliances stores in May 2005.


    We are proud to say that we have developed an industrial design concept for Samsung Electronics Corporation becoming the first Russian design studio to receive an order from a transnational company.


    “Favorite recipe”

    Sweetheart series includes two models of microwaves: MW87QR (solo) and GE87QR (grill). Their special feature is a heart-shaped red button—just the one you need to push to cook your favorite dish.


    A set of pictograms for display

    We have succeeded to work in close cooperation with the specialists in South Korea to create design of front panel, display, interface and graphics and bring it into conformity with all the production requirements.


    Sweetheart series was added to Samsung’s official 2005 microwave ovens catalog

    Apart from running its own design bureau, Samsung Electronics works with well-known design studios Porsche and Pininfarina. Now Art. Lebedev Studio is also on the list.

    Release date: April 25 2005

    Cast:

    art director and designer
    Artemy Lebedev
    designer
    Timur Burbaev
    technical supervisor and modeller
    Noеl Senak
    modelers
    Aleksey Zalata
    Vladimir Sinelnikov
    visualizer
    Nikolay Vershinin
    participants
    Daniil Sergeev
    Sergey Fedorov
    Artem Gorbunov
    Evgeny Maslov
    manager
    Ekaterina Berezy

    Art. Lebedev Studio would like to thank Dmitry Dmitriyev, Anna Kakalia and Anna Aleshina for their inestimable direct contribution to the project

    Korean team:

    Sukhee Lee
    Lee Joo-Yuol
    Jeon Sei-Ill
    Joseph Kim
    Y. W. Kim
    Yeon Hee Kook



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