“Root for Our Team!” promotion campaign

[The work is in the museum]

The campaign was organized by Samsung Electronics, a worldwide partner of 2004 Olympic Games, in coöperation with the Russian Olympic Committee.

With the help of an interactive form at the website, users could send wishes to the Russian Olympic Team. These messages were shown on flat panels in Athens, in particular, at the Russian delegation headquarters at the XXVIII Olympic Games in the Olympic Village and the Cultural Center of the Russian Consulate in Greece.

Root for Our Team!

Art. Lebedev Studio developed the campaign ordered by Samsung Electronics (and contributed in many ways to its implementation).

Release date: August 12 2004


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