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  • Samsung “Yin and Yang” promotion campaign

    [The work is in the museum]

    Problem: Think up a contest for the sharp-eyed.

    Samsung contest “Yin and Yang” is held on February 20–26 and February 27–March 5, with one winner for each of the two stages. The participants are challenged to find a Samsung phone in the photo and guess the model.

    The phone is hidden behind the masks and other objects

    The person who completes the task the fastest gets a free dinner at a restaurant. Another five best players are awarded favors with Samsung Fun Club insignia.

    The website was ordered by Samsung Electronics Ukrainian representative office.

    Release date: February 23 2006


    art director
    Artemy Lebedev
    Oksana Tumenyuk-Malashenko
    Zakhar Yaschin
    Stepan Sukharyna
    Nikolay Zavada
    Aleksandr Nosikov
    Maksim Stupenko

    © 1995–2020 Art. Lebedev Studio

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