• Graphic design
  • Sekundochku repair/service shops corporate identity

    Problem. Think up a name for quick service shops and provide lapidary corporate identity guidelines.

    The expression “Sekundochku!” in Russian means “Just a second!” Small shops under such a name offer instant services like key cutting, shoe repair, battery replacement and some others.


    Main logo

    The logo represents the answer to a customer’s request for any service of the kind: “It will only take a short moment!”


    Simplified logos



    Slogan: Just a sec, and it’s done!


    Icons illustrating different services

    Release date: May 22 2006

    Cast:

    art director
    Artemy Lebedev
    designer
    Dominik Khaylig
    calligrapher
    Vera Evstafeva
    metteur-en-pages
    Aleksandr Malinovsky
    editor
    Tatyana Devaeva
    manager
    Tina Mitusova

    Sekundochku shops already open in all Moscow shopping centers



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