Sekundochku repair/service shops corporate identity

Problem. Think up a name for quick service shops and provide lapidary corporate identity guidelines.

The expression “Sekundochku!” in Russian means “Just a second!” Small shops under such a name offer instant services like key cutting, shoe repair, battery replacement and some others.


Main logo

The logo represents the answer to a customer’s request for any service of the kind: “It will only take a short moment!”


Simplified logos



Slogan: Just a sec, and it’s done!


Icons illustrating different services

Release date: May 22 2006

Cast:

art director
Artemy Lebedev
designer
Dominik Khaylig
calligrapher
Vera Evstafeva
metteur-en-pages
Aleksandr Malinovsky
editor
Tatyana Devaeva
manager
Tina Mitusova

Sekundochku shops already open in all Moscow shopping centers



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