Taking the idea from the studio’s Brain Storage.
Looking at different TVs.
Starting to draw.
Working on the details.
The picture is ready.
Now the packaging. Approximating the composition: the curtain, a bathtub, a cheerful girl, a tag cloud.
Asking the visualizer to model a bathtub with lion legs, choosing the examples.
The bathtub and the curtain are ready. Finalizing in Photoshop and trying on the packaging layout.
The photographer takes pictures of girls. Of many different girls.
Showing the photographs to the art director. The art director asks to draw a girl instead of photographing her.
The illustrator draws the girl, while the designer creates ducks for the barcode.
Assembling it all together and sending for production.