Drawing a couple of the ideas.
All wrong. Deciding to try out the very first idea with the ladder.
Just what we need. Showing the presentation to the client.
The client is in doubts. Reworking the logo: making it less sausage-like. Looking for the best proportion of element thickness and white space in between. Thinking how to create the ladder that would be less obvious, though would still look like a ladder.
Preparing another presentation and demonstrating the idea with the construction set logo.