Smart center logo
Smart is a Moscow-based center preparing students for the Unified State Exam that is set on growing into an educational network and operating a franchise across Russia. The guys want to give children from even the most remote areas of the country a chance to get accepted into a good university.
Building the logo from scientific symbols: the stack of books transforms into an academic cap while at the same time resembling the letter S, the first letter of the company’s name.
Signature colors add life to booklets, folders and textbooks and remind children that preparing to the exams can evoke other emotions than boredom and restrained aversion.