Smart center logo

• OverviewProcess
to design a logo for a school preparing for the Unified State Exam.

Smart is a Moscow-based center preparing students for the Unified State Exam that is set on growing into an educational network and operating a franchise across Russia. The guys want to give children from even the most remote areas of the country a chance to get accepted into a good university.


Building the logo from scientific symbols: the stack of books transforms into an academic cap while at the same time resembling the letter S, the first letter of the company’s name.

smart docs

Signature colors add life to booklets, folders and textbooks and remind children that preparing to the exams can evoke other emotions than boredom and restrained aversion.

smart books

art director

project manager

Graphic design  Express design  Identities  Education