The horizontal and vertical versions of the black and white logo
Smena’s defined and ripped business card is a strong statement
A glass of water between sessions is a bliss
Cool cooling down
Smena’s outdoor advertising.
The main chart mapping different club zones, a brief description for each, class details and targeted results.
Any first-timer can work out the structure and schedule of the athletic club
An optical illusion greets visitors at the door and sets the mood for a positive workout
For even easier navigation inside the center, all doors are marked with special pictograms.
The schedule leaves no room for guessing on what is when
The sign at the entrance sets the tone