International In Russia

Saint Petersburg advertising

Task:	to develop Saint Petersburg advertising addressed to foreign tourists.

A series of posters explaining the typically Russian ideas to foreign visitors is used to advertise Saint Petersburg in world’s largest airports.

Cultural capital

Release date: January 21 2015

Cast:

art director

designer

Evgeny Zorin

copywriter

Tatyana Devaeva

photographer

Aleksandr Petrosyan

chief typesetter

Iskander Mukhamadeev

typesetter

Viktoria Bocharova

project manager

Olga Kallaur

The studio wishes to thank Inna Shalyto and Dmitry Levykin for their help with the project

A universal phrase was created at the studio which, when matched with a suitable word, creates an apt slogan.

We’re going to Saint Petersburg!

On Russian soul

Saint Petersburg attracts

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