• Graphic design
  • Sputnik logo and corporate identity

    Overview   Process  

    Task: to develop a logo and a corporate identity for a vital medical device.

    Sputnik is the first Russian wearable left ventricular assist device (LVAD) created by a team of Russian scientists. It improves the pumping function of the left ventricle in patients with severe heart failure and is used by cardiac surgery departments at many clinics and hospitals. A logo and a corporate identity for the device were created at the studio.

    sputnik logo
    sputnik logo bw
    Primary and monochrome versions of the logo

    Release date: August 22 2014


    art director
    Artemy Lebedev
    Natasha Bayduzha
    type designer
    Ksenia Erulevich
    Filipp Luschevsky
    Tatiana Kozlova
    Anna Potapkina
    Aleksandr Nosikov
    project manager
    Olga Kallaur

    The logo is a stylized image of a heart moving along an orbit. The complex structure of its surface underlines the hand-made nature of the satellite. The logo works well with corporate characters that illustrate the freedom that people acquire with the help of a ventricular assist device.

    sputnik people
    The logo and the corporate graphics

    Rules for using the style and its application on various media are given in the style guide.

    sputnik heart
    Logo on the device
    Splash screen of the LVAD management software, a page from the style guide and corporate stationery
    sputnik cards
    Business cards

    An attractive and optimistic booklet was created for the patients.

    sputnik instruction 01
    Booklet cover
    sputnik instruction 02
    Complex and worrying matters explained plainly

    sputnik man

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