Sputnik logo and corporate identity

Overview   Process  

Task: to develop a logo and a corporate identity for a vital medical device.

Sputnik is the first Russian wearable left ventricular assist device (LVAD) created by a team of Russian scientists. It improves the pumping function of the left ventricle in patients with severe heart failure and is used by cardiac surgery departments at many clinics and hospitals. A logo and a corporate identity for the device were created at the studio.

sputnik logo
sputnik logo bw
Primary and monochrome versions of the logo

Release date: August 22 2014


art director
type designer
project manager

The logo is a stylized image of a heart moving along an orbit. The complex structure of its surface underlines the hand-made nature of the satellite. The logo works well with corporate characters that illustrate the freedom that people acquire with the help of a ventricular assist device.

sputnik people
The logo and the corporate graphics

Rules for using the style and its application on various media are given in the style guide.

sputnik heart
Logo on the device
Splash screen of the LVAD management software, a page from the style guide and corporate stationery
sputnik cards
Business cards

An attractive and optimistic booklet was created for the patients.

sputnik instruction 01
Booklet cover
sputnik instruction 02
Complex and worrying matters explained plainly

sputnik man

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