Micronavigation in Starosadsky Lane in Moscow

Overview   Process   Real Life   Vector  

Task: to come up with sets of stickers that people will use to mark interesting and important spots around the city.

Starosadsky Lane connects Maroseyka and Zabelina streets. It is the historic site of former Lopukhin and Saltykov estates, the State Public Historical Library, and the Moscow Union of Artists building. With support from the System Monitoring Institute, our studio developed elements of a “guerilla-style” navigation system, in which stickers are placed on buildings, traffic sign poles, and other urban structures. Navigation makes it easy to find the nearest landmark, café, or metro station.

starosadsky navigation metro
starosadsky navigation coffee
starosadsky navigation library
starosadsky navigation atm
starosadsky navigation drugstore
starosadsky navigation wifi
starosadsky navigation church
starosadsky navigation church 02
starosadsky navigation church 03
starosadsky navigation overlook point
starosadsky navigation bench
starosadsky navigation wc
metro
café
library
ATM
pharmacy
wi-fi access point
russian orthodox church
catholic church
sinagogue
observation deck
rest area
bathroom



The city residents can decide for themselves where to put the stickers. A complementary arrow provides direction.

starosadsky navigation coffee cash right
starosadsky navigation coffee wifi left
starosadsky navigation bench right
starosadsky navigation wc right
starosadsky navigation church left
No more running around in circles



The number of such tags depends on space available. If there is enough room, go ahead and cover the spot with a whole bunch of stickers.


starosadsky navigation metro front
starosadsky navigation metro left
starosadsky navigation metro right
starosadsky navigation library right
Over here!



Drain pipes, traffic signs (on the back), and other similar objects are perfect for tagging. Complete sets of stickers are going to be available soon.

Release date: June 24 2013

Cast:

artistic director
Artemy Lebedev
art director
Еrken Kagarov
designers
Maryam Nazarova
Nikita Nikitin
Darya Anikeeva
project manager
Boris Lukash
starosadsky navigation girl


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