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Gosloto corporate identity

Gosloto corporate identity guidelines (In Russian, PDF, 10 MB)

Gosloto sellers design guidelines (In Russian, PDF, 4 MB)

Problem:	Develop a corporate identity package for Gosloto.

Gosloto, the national Russian lottery, offers a variety of games. We created their corporate identity, including outdoor and public transport advertising, drawings tables, and so on.

Billboard

Release date: May 06 2010

Cast:

artistic director

Artemy Lebedev

art director

Ludwig Bistronovsky

technical designers

Aleksandr Smetanka
Andrey Gargul
Vladimir Zotov

type designer

Elena Novoselova

metteur-en-pages

Zhdan Filippov

typesetters

Anna Golovina
Iskander Mukhamadeev

copywriter

Filipp Shprints

editor

Katerina Andreeva

manager

Aleksey Luri

We devised and described the rules for making all sorts of flyers and posters.

Easy to win

For business cards we prepared a few designs to choose from.

Lottery-style business card—scratch it at a meeting and be a winner

Everyone at Gosloto has a set of cards with different numbers—just pick which one to give

Naturally, we created templates for various business documents.

Nice notebook full of checks

Smart letterheads and envelopes

To complete the package we designed corporate gifts including cheerful bags and funny T-shirts.

“I’ve got lucky balls”

The guidelines are pulled together into a brandbook.

Double-page spread about public transport ads

Double-page spread about the corporate ribbon and characters

Double-page spread with balls

For those who are going to be selling Gosloto lottery tickets there are special sellers design guidelines.

Double-page spread about advertising elements for booths

Double-page spread about sets of stickers to be provided for sellers

Let the red ribbon be a symbol of good fortune.

Order a design...