The making of the Gosloto logo 2.0

The main idea dawned on us right away: a pictogram dude bouncing with the winning ticket in hand.

Just need to find the optimal pose.

Designer voted for a super-flexible option. Art director did not approve it for being too cartoonish.

Keep hopping.

Oh, seems like that's it.

Letting the character sail into the “real life.”

Just a minor hip surgery to complete the project.