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    Gosloto “7 out of 49” lottery identity

    Task: to design a Gosloto lottery game.

    “7 out of 49” is a game with high stakes and a huge prize.

    gosloto identity 7x49 logo
    Lottery logo

    We put together a small guidebook with recommendations for the correct use of the logo.

    gosloto identity 7x49 bb cover
    Guidebook cover
    gosloto identity 7x49 bb spread 1
    Pages on the space around the logo
    gosloto identity 7x49 bb spread 2
    Pages on the typeface and type combinations

    gosloto identity 7x49 slogan
    Three-storey typography

    The visual identity was designed by the request of TD Gosloto.

    Release date: January 26 2012


    artistic director
    Artemy Lebedev
    art director
    Ludwig Bistronovsky
    technical designers
    Andrey Gargul
    Aleksandr Smetanka
    type designer
    Elena Novoselova
    Zhdan Filippov
    Iskander Mukhamadeev
    Natasha Bayduzha
    Yuliya Lvovskaya
    Roman Sumtsov
    Katerina Andreeva
    Aleksandr Nosikov
    project managers
    Aleksey Luri
    Natalya Ilyicheva

    © 1995–2020 Art. Lebedev Studio

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