Promo websites for Stoloto lotteries

Overview   Process  

Task: to attract additional attention to lottery tickets.

Promo websites tell about lottery rules, contain results of draws and guidelines for players, provide interesting statistics and can easily accommodate introduction of new lotteries. They share common principles of layout and design. Each page has three key elements: the background, the promo block and the hand holding a lottery ticket. Each lottery has a unique appearance.

stoloto promo sportloto
Sportsman with a sweatband plays Sportloto

stoloto promo russian loto
TV presenter Mikhail Borisov takes out a Russkoye Loto barrel

stoloto promo android
Military android holds a ticket for the All-Russian State Lottery Pobeda

stoloto promo 7x49
The most respectable “7 out of 49” lottery is chosen by business people

stoloto promo 6x45
The “6 out of 45” lottery supported by Ministry of Sport is introduced by a bike rider

stoloto promo 5x36
Another sport lottery “5 out of 36” is represented by a boxer

stoloto promo alien
The alien image is inspired by the color and the shape of the logo

Release date: March 06 2014


art director
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