• Graphic design
  • Stoloto
  • Identity   Website  

    The making of the Rapido lottery corporate identity

    Overview   Process  

    Making first sketches.

    rapido process 01

    Choosing a couple of better ideas, concentrating on the chip.

    rapido process 02

    Showing the chip to the client, as well as the “explosive” idea that came to mind at the very last moment.

    rapido process 03

    The client is happy with the chip. Making the chip.

    Thus starts the bumpy road of modeling. Creating the first renders. Settling on the material, position, texture and lighting.

    rapido process 04

    Proceeding by trial and error.

    rapido process 05

    Wrong way. Mustering up courage to press Undo and start over again.

    Additionally, Tema insists on using only the latin R on the chip.

    rapido process 06

    This looks better. But the picture still lacks “comfort and peace.”

    By this time, the type designer has prepared the writing. We decide to follow his style and change the central capital.

    rapido process 07

    Adjusting colors and reflections.

    rapido process 08

    Combining all the parts together.



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