Coming up with the arch concept
Should we put lottery balls with lucky numbers overhead? So you can literally touch your luck?
No, no, and no.
How about “Luck is like a piece of glass: fragile yet real?”
Guys scanning passersby for a potential lottery winner?
Oh yeah, baby. Just get a gal instead of dudes.
Getting rid of Beeline-ish look, taking pictures of a model, and voilà.
Baggage “sleeve” conveyor.
Are you thinking the same thing we did when we first looked at the luggage “sleeve”—It’s sooo like a lottery drum for there’s always something coming from it, yet you never know what will be the next.
For example, let’s roll some lottery balls down:
Or lottery balls mixed with assorted luggage.
Or launch a special suitcase on the carousel:
We could also draw different types of duffels, hard cases, and other standard traveling bags with a specified amount of win-money you could fit in each:
Or, say, the “sleeve” is not a sleeve at all, but a giant python:
Or a pipe:
Ok, it’s time to admit we need to issue another weekend homework assignment to our designers and wait for what they come up with.
Here are the results:
Obviously, the same
Fridge concept. You won big, took the first flight out, had time only to scribble a goodbye-note:
And finally the winner! The good fortune slides down the belt right into your hands. The reversed perspective and suitcases will come later:
Drawing, rendering, editing, rendering, and sending to production.