• Graphic design
  • Stoloto
  • Logo   Interface  

    The making of the All for a Hundred lottery logo

    Overview   Process  

    The designer comes up with some ideas and sends them to the art director.

    A candy machine with a rotating handle.

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    A magnet that attracts luck.

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    A fishing rod that also attracts catch.

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    A lotto ball with a goldfish inside.

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    Start lights (seems like the most promising idea).

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    By the way, it would look better if it were animated.

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    Comparing the start lights and the magnet.

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    Art director: The start lights are OK, let’s try inserting them into screenshots.

    Inserting.

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    The client approves the concept. Starting to draw the logo. Searching for the shape of the lights and the digits, choosing the shade of green.

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    The art director picks the best design which we polish some more.

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    Finding the best shape, working on it, changing the perspective, making small adjustments.

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    Starting to work on the text part of the logo.

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    Preparing the main and the scaled-down version of the text.

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    Choosing the best proportions of the logo and the text, creating a black and white alternative and scaled-down designs for use on light and dark backgrounds.

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    Working on the festive version for the website.

    The art director does not approve. Changing the designer.

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    Trying other styles and metaphors. The wings make the logo look like a chicken. Fire and lightnings don’t go well with the start lights. Changing the designer again.

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    Choosing the volumetric fire and developing it further.

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    Trying it on the website and showing to the client.

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    The client doesn’t like the fire. Suggesting other options.

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    The client decides to go with ribbons. Working on this design.

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    Making a version for a light background and scaled-down versions for use on smaller media.

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    Getting the client’s approval and typesetting the style guide.


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