Sudakov brand logo

• OverviewProcess
to create a logo for a jewelry brand.

Sudakov brand offers jewelry, furniture and accessories for people who can afford a lot, and even more. The logo designed at the studio is placed on cuff links, watches and other pleasant things instantly turning them into objects of universal admiration.

We conceive a logo that is both strict and sophisticated. We embody flickering of diamonds on black velvet, constellations in the dark sky, thin lines of comets, we transfer the reflections on the edges of the symbol onto the text portion—and decide to discard everything else. The name speaks for itself.

Using the logo to create a discreetly luxurious pattern. The ornament suggests letters of the company’s name, K, A and V.

Finding ideal accents in the pattern and choosing noble colors, two options for each direction.

men's accessories
women's accessories

Small items will only have the initial engraved on them, a special laconic version of the logo. The single S is enough to denote the value.

artistic director

  • Artemy Lebedev

art director

  • Еrken Kagarov


  • Vasily Drigo
  • Polina Zagumenova


  • Lizaveta Romantsova

type designers

  • Nikolay Nedashkovsky
  • Taisiya Lushenko


  • Jenia Filatova
  • Stanislav Shcherbakov


  • Anna Balabas


  • Anna Potapkina

project manager

  • Alla Bryuzgina
Graphic design  Identities  Fashion  Furniture