• Graphic design
  • SWAP jeans brand

    The SWAP jeans brand development was ordered by a major Russian producer.

    The pivotal element of the new brand is the letter W styled as two crossed pairs of jeans. Apart from the name, the sign and the slogan, Art. Lebedev Studio also created the design of SWAP labels and typeface.

    SWAP jeans are sold in all large Moscow retail centers.


    Button and label

    Release date: June 08 2004


    art director
    Artemy Lebedev
    Andrey Zubrilov
    Oleg Fedotov
    Anatoly Zenkov
    Tina Mitusova
    Olga Khrunova
    Джинсы СВОП - для разных... правильно!
    Sets of tags for ladies and gentlemen

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