Wholesale website for Tasty Coffee
For fifteen years, Tasty Coffee has been roasting beans at one of the most technologically advanced and environmentally friendly facilities in the country, actively developing the domestic specialty coffee culture.
We have updated the design of the company’s wholesale website, which has transformed from a trading online platform into an interactive encyclopedia for connoisseurs.
Aesthetics
At the heart of the concept lies the spirit of the folks from Tasty Coffee who are accustomed to loudly talking about the industry and their team. Large photo illustrations and extended format videos, together with jobbing typography, perfectly embody this idea, going beyond the usual boundaries.
Openness
One of the company’s key values is the openness of production. There is an online broadcast to observe the roasting and packaging process.
Attention to detail
On the website, each customer receives detailed information about each coffee variety and personal recommendations.
Functionality
Interactive elements, such as mini-games, stories and video fragments, help better understand the nuances of working with beans and prevent boredom when faced with a large volume of highly specialized information.
Informativeness
Coffee shops are scattered on a stylish interactive map, each with special icons to indicate its unique features.
Individual approach
A distinctive feature of Tasty Coffee is custom roasting. Each package has a QR code that leads to a special report with the roaster’s name, the color of the beans according to the colorimeter and other details. We have reimagined it to be more user-friendly.
Environmental friendliness
The goal of Tasty Coffee is to maintain CO₂ neutrality. A separate page of the website is dedicated to sustainable development and the main steps towards complete eco-friendliness.
Visual presentation
The company’s history is presented in the form of a timeline, showing how the company operates now, what it aims for and what plans it has for the future.
