TransCreditBank payroll cards

Overview   Process  

Task: to make a payroll card and welcome package attractive to railroad workers.

TransCreditBank was founded in 1992 and is among the top twenty banks by assets. To improve customer care the bank decided to issue payroll cards, assigning our studio to design them.

tcb card
The most “expensive” of three cards—the golden one

Release date: July 01 2011

Cast:

art director
designers
Iskander Mukhamadeev
Ekaterina Poltorak
Vladimir Zotov
illustrators
Yana Moskalyuk
Masha Menshikova
type designer
Elena Novoselova
typesetters
Nikita Kanarev
Svetlana Kartashevskaya
visualization
Filipp Gorbachev
packaging engineer
Svetlana Gvozdeva
editor
Anna Martinevskaya
project managers
Alyona Kitabova
Anastasia Olkhovskaya
Aleksey Luri

The cards are adorned with guilloche pattern. A running train pays respect to the bank's partnership with Russian Railways.

tcb wpack
Card package for “Gold” and “Classic” programs


tcb wpack elektron
“Electron” card package


Each card comes in an envelope with instructions how to activate and use it plus a flyer with the bank's branches.

tcb book
Brochure
tcb zcard
Unfolding the flyer

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