TransCreditBank was founded in 1992 and is among the top twenty banks by assets. To improve customer care the bank decided to issue payroll cards, assigning our studio to design them.
The most “expensive” of three cards—the golden one
Overview Process
TransCreditBank was founded in 1992 and is among the top twenty banks by assets. To improve customer care the bank decided to issue payroll cards, assigning our studio to design them.
The most “expensive” of three cards—the golden one
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Release date: July 01 2011 Cast: art director
designers
Iskander Mukhamadeev
Ekaterina Poltorak Vladimir Zotov illustrators
Yana Moskalyuk
Masha Menshikova type designer
Elena Novoselova
typesetters
Nikita Kanarev
Svetlana Kartashevskaya visualization
Filipp Gorbachev
packaging engineer
Svetlana Gvozdeva
editor
Anna Martinevskaya
project managers
Alyona Kitabova
Anastasia Olkhovskaya Aleksey Luri |
The cards are adorned with guilloche pattern. A running train pays respect to the bank's partnership with Russian Railways.
Each card comes in an envelope with instructions how to activate and use it plus a flyer with the bank's branches.