TransCreditBank payroll cards

Overview   Process  

Task: to make a payroll card and welcome package attractive to railroad workers.

TransCreditBank was founded in 1992 and is among the top twenty banks by assets. To improve customer care the bank decided to issue payroll cards, assigning our studio to design them.

tcb card
The most “expensive” of three cards—the golden one

The cards are adorned with guilloche pattern. A running train pays respect to the bank's partnership with Russian Railways.

tcb wpack
Card package for “Gold” and “Classic” programs

tcb wpack elektron
“Electron” card package

Each card comes in an envelope with instructions how to activate and use it plus a flyer with the bank's branches.

tcb book
tcb zcard
Unfolding the flyer

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