• Graphic design
  • TransCreditBank
  • TransCreditBank payroll cards

    Overview   Process  

    Task: to make a payroll card and welcome package attractive to railroad workers.

    TransCreditBank was founded in 1992 and is among the top twenty banks by assets. To improve customer care the bank decided to issue payroll cards, assigning our studio to design them.

    tcb card
    The most “expensive” of three cards—the golden one

    Release date: July 01 2011


    art director
    Artemy Lebedev
    Iskander Mukhamadeev
    Ekaterina Poltorak
    Vladimir Zotov
    Yana Moskalyuk
    Masha Menshikova
    type designer
    Elena Novoselova
    Nikita Kanarev
    Svetlana Kartashevskaya
    Filipp Gorbachev
    packaging engineer
    Svetlana Gvozdeva
    Anna Martinevskaya
    project managers
    Alyona Kitabova
    Anastasia Olkhovskaya
    Aleksey Luri

    The cards are adorned with guilloche pattern. A running train pays respect to the bank's partnership with Russian Railways.

    tcb wpack
    Card package for “Gold” and “Classic” programs

    tcb wpack elektron
    “Electron” card package

    Each card comes in an envelope with instructions how to activate and use it plus a flyer with the bank's branches.

    tcb book
    tcb zcard
    Unfolding the flyer

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