TNK Visual Standards website

www.brandcenter.tnk.ru (restricted access)

Problem: Teach subsidiary companies’ representatives to correctly use TNK’s corporate identity.

In spring 2006 a red dot () became one of the TNK’s brand elements. The website introduces visitors to where and how the updated corporate identity is to be used.


Red dots everywhere

Past, current and future advertising events are displayed in the calendar. Events can be new, approved or rejected. The color of the promotion campaign’s graphic block depends on its status.


Click on the block to get the detailed information about the event

TNK employees create advertising templates and have them published on the website. Marketing staff comment on incoming works.

Release date: June 01 2007

Cast:

art director
designer
technical designer
UI designer
technologists
coders
beta tester
managers

Order a design...