• Graphic design
  • TNK-BP

  • Guidelines, vol.1   Guidelines, vol.2   Website  

    Corporate web guidelines for TNK-BP Management subsidiaries

    Problem: Compose guidelines for subsidiaries’ websites and design the second volume of the brandbook.

    TNK-BP Management is a Russian oil company established in 2003 as a result of a merger of BP’s Russian oil and gas assets and Alfa Access Renova oil and gas assets.


    102-page brandbook

    The document contains the rules to be observed while creating the websites of TNK-BP Management subsidiaries—production and processing companies, regional offices and sales companies.

    Release date: March 14 2007

    Cast:

    art director
    Ilya Mikhaylov
    technical designers
    Andrey Tikhanov
    web technologists
    Andreyka Lechev
    Stepan Reznikov
    Aleksandr Lyubavin
    metteurs-en-pages
    Anton Kolotilov
    Zhdan Filippov
    editors
    Oksana Klimenko
    Katerina Andreeva
    managers
    Aleksandr Simonenko
    Kira Viktorova

    Art. Lebedev Studio would like to thank Ekaterina Lukyanova and Stepan Maslennikov for their patience and help in project implementation


    Examples of modular grid for subsidiaries’ sites

    The brandbook highlights the general principles of structuring information, the navigation system, and requirements for text and graphic content.




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