• Typefaces
  • Kraft typeface

    Overview   Process  

    Problem. Design a simple rough typeface.

    Kraft is a rough industrial sans serif meant for setting text in all caps. Instead of lowercase letters there are capitals of smaller height but with the same stroke width. They make tighter type.

    kraft ver1
    kraft ver2
    Main and alternative sets

    Letter spacing is very tight, which creates the visual rhythm of very narrow and very wide openings.


    Irina Smirnova


    «
    The wide strokes of the letterforms allow them to serve as picture frames or wear different textures. The perfect fit would be imitations of any coarse surfaces. You can freely play with this type by breaking, crumbing, scratching the letters, or turning them into stencils on concrete.»


    I want to be yours

    Kraft

    Online price:  46.97  $
      ≈ 42  €
      ≈ 2999  руб.



    Release date: February 06 2008

    Cast:

    artistic director
    Artemy Lebedev
    art director
    Oleg Paschenko
    designer
    Irina Smirnova
    manager
    Alina Ermakova

    Font use example



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