• Typefaces
  • The making of the Malina typeface

    Overview   Process   Test Drive   Characters  

    A kids chocolate packaging needed lettering. A type designer draws out characters which very quickly become quite numerous. Why don’t we turn them into a typeface? The art director supports the idea.

    type malina process 01

    There is nothing exciting about merely filling in the gaps by designing the missing characters, so we redraw each letter’s shape, alternating the proportions, but keeping the characters similar.

    type malina process 02

    The type designer experiments with the ligatures. Not bad. Keeping at it.

    type malina process 03

    Asking our illustrators to draw some animals and patterns. Trying to fit the images in in different ways.

    type malina process 04

    Playing with the images.

    type malina process 05
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    type malina process 07

    Intending to bring up each letter’s expressiveness while trying not to overdo it, so that all characters are visually uniform.

    type malina process 08

    Throwing a set of small caps in.

    type malina process 09

    Adding the ligatures and ornaments.

    type malina process 10
    type malina process 11

    For instance, letter “O” can be easily replaced by a raspberry image.

    type malina process 12
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