The making of the Ukrposhta logo
Trying to look for inspiration in letters and classic symbols: envelopes, post horns, post boxes. We want the logo to demonstrate that Ukrposhta is a modern company that is rooted in tradition.
The envelope with the letter У looks good. Searching for the graphic solution.
We need to make lines simpler and more active.
And more logo-like.
Reminds of Google somehow.
The post horn is still on our mind, trying to use it in a design.
No. Going back to the envelope with a fresh set of eyes, trying to marry it with the stamp shape and remove Googliness.
Just what we need. A couple more brush strokes, a test and the logo is ready.