• Graphic design
  • Umney name, logo and corporate identity

    • OverviewProcess
    to develop a name, a corporate identity and a style guide.

    Umney helps receive quality distance education in leading colleges and universities in Russia and across the world. A logo and a corporate identity for the company were created at the studio.

    The logo shines with the bright light of science

    At the core of the logo is the image of a lighthouse visible from afar. Just like a lighthouse, Umney projects knowledge from a distance. Colored radial segments represent various courses. Just as mixing colors yields new tones, the intersection of scientific areas gives birth to new domains of knowledge.

    Tools of a successful student
    Tools of a successful student

    The style’s geometric shapes can be easily placed on any media. Simple and bright elements work great on respectable business stationery and delightful souvenirs.


    Rules for the use of the logo, corporate colors and the typeface are given in the style guide.

    Opening on corporate colors

    art director

    • Еrken Kagarov


    • Evgeny Zorin

    type designer

    • Ksenia Erulevich


    • Nikita Davydov


    • Anna Potapkina

    project managers

    • Raisa Primakova
    • Anastasia Ulyanova