Umney name, logo and corporate identity

• OverviewProcess
to develop a name, a corporate identity and a style guide.

Umney helps receive quality distance education in leading colleges and universities in Russia and across the world. A logo and a corporate identity for the company were created at the studio.

sga logo
The logo shines with the bright light of science

At the core of the logo is the image of a lighthouse visible from afar. Just like a lighthouse, Umney projects knowledge from a distance. Colored radial segments represent various courses. Just as mixing colors yields new tones, the intersection of scientific areas gives birth to new domains of knowledge.

sga para back
sga para rocket
sga para note
sga para open note
sga para pencil green
sga para pencil blue
sga para ball
Tools of a successful student
umney docs mobile
Tools of a successful student

The style’s geometric shapes can be easily placed on any media. Simple and bright elements work great on respectable business stationery and delightful souvenirs.

sga cards

Rules for the use of the logo, corporate colors and the typeface are given in the style guide.

sga bb colors
Opening on corporate colors

art director


type designer