• Graphic design
  • Volleyball Federation of Russia logo and corporate identity

    Overview   Process   Real Life  

    Task: to modernize a logo and create a coprorate identity.

    Volleyball Federation of Russia is a public sport organization engaged in promotion of volleyball in Russia, arranging participation of Russian teams in international competitions, supporting athletes, coaches and sport veterans. A modernized logo and a new corporate identity for the Federation reflecting the pace and energy of the game were created at the studio.

    vfr logo ru
    vfr logo en
    Russian and English versions of the logo

    Release date: November 05 2014


    art director
    Artemy Lebedev
    Vladimir Goncharuk
    Oleg Krasun
    Aleksandra Maun
    Anna Golovina
    type designer
    Ksenia Erulevich
    Katerina Andreeva
    project managers
    Dmitry Loginov
    Lyudmila Ovchinnikova
    Grigory Sharov

    At the core of the logo are a volleyball and a net in the colors of the Russian flag. Stylized figures of athletes in recognizable poses are designed to liven up the design of the Federation’s documents.

    vfr guidelines 42 43
    Opening of the brand book on the combination of athletes’ figures and decorative grids

    Bright and dynamic style elements are used in the design of corporate stationery and souvenirs.

    vfr documents
    On the desktop

    The guide covers all components of the corporate identity and contains detailed recommendations on the design of documents, business cards, flags, diplomas, pennants, presentations and other media used by the Federation.

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