19 O’clock typeface

Task: to create a corporate typeface for a confectionery factory.

19 O’clock typeface was created for Vernost Kachestvu confectionery factory.

The typeface is characterized by narrow proportions of characters, low contrast and open letter shapes. Absence of bottom serifs, droplets and unique features of certain characters (such as the tail of the letter ц and the lowered semi-oval of the а) give the typeface a memorable and expressive individuality.

Release date: March 18 2004

Cast:

art director
Artemy Lebedev
designer
Yury Gordon

19 O’clock looks great on labels, wraps and boxes of various chocolate products of the brand, especially when printed with embossing.




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